We build brandson Amazon acrossUK and EU.

We buy your stock and run the whole operation: imports, compliance, VAT, listings, advertising. Our services come at no cost to you. We make money when your products sell.

Where we retail/Marketplace size

amazon.co.uk
~£34bn(~$43bn)Amazon net sales, 2025
amazon.de
~€42bn(~$46bn)Amazon net sales, 2025
amazon.fr
~€12bn(~$13bn)Amazon declared revenue, 2024
amazon.it
~€10bn(~$11bn)Amazon declared revenue, 2023
amazon.es
~€9bn(~$10bn)Amazon declared revenue, 2025
amazon.nl
~€1.2bn(~$1.3bn)Estimated sales, 2023

£1m+ sold on Amazon since 2025

Atlassa is an Amazon-exclusive retailer and distributor representing brands across the UK and Europe. We buy stock from the brands we represent and run everything from customs to advertising ourselves, so a properly managed European channel takes none of their time.

We manage absolutely everything.

One relationship covers the whole operation. There is no menu of add-ons.

01

Compliance and VAT

The rules, read and handled so you never have to.

  • Local regulatory compliance
  • VAT registered in the UK, DE, FR, ES and IT
  • EPR obligations covered
  • Regulated categories, including supplements
02

Importing and logistics

Your products, landed and held in-country.

  • Customs and import management
  • FBA prep and inbound shipments
  • Stock held locally across the UK and EU
  • Prime eligibility on every SKU
03

Listings and content

Built properly, in every language.

  • Localised listings and translations
  • A+ content and imagery
  • Brand stores built from scratch
  • Catalogue merging and clean-up
04

Advertising and growth

Campaigns built on what people actually search for.

  • PPC across the full range
  • Keyword research driving optimisation
  • Promotions and deals
  • New product and market launches
05

Brand protection

One accountable partner instead of rogue sellers.

  • Unauthorised sellers traced and removed
  • Buy Box control and pricing stability
  • Brand Registry, Vine and Transparency
  • Counterfeits and duplicate listings cleared
06

Operations

The daily work that keeps a channel healthy.

  • Customer service and returns handling
  • Inventory forecasting and stock cover
  • Account health monitoring
  • Performance reporting

Trace Minerals, rebuilt for Europe.

Trace Minerals

Trace Minerals dominate their category in the US. In Europe, the picture was different: a fragmented catalogue, products missing from entire markets, no brand stores, and unauthorised sellers eating at pricing. Since March 2026 we've been rebuilding it end to end.

0+

Listings managed for the brand

0

Marketplaces, live and managed

Since March 2026

01

Catalogue merged and streamlined

Fragmented listings merged into one clean catalogue, so reviews, ranking and traffic concentrate where they should.

02

US range brought to the UK

Products previously only sold in America, taken through UK compliance and now live on amazon.co.uk for the first time.

03

New products launched into the EU

New-to-market SKUs introduced across Germany, France, Italy, Spain and the Netherlands.

04

Brand stores built from scratch

A full Trace Minerals storefront designed and built in every market, localised for each.

05

New A+ content and imagery

Fresh A+ modules and imagery across the range, matching the standard of their US presence.

06

Unauthorised sellers removed

Third-party sellers traced through the supply chain, verified and removed from the listings.

07

Listings rebuilt on real search data

Titles, bullets and backend keywords rebuilt around what European customers actually search for.

08

Advertising live on every product

PPC campaigns across the full range, built on the same search data, in all six marketplaces.

This is what a properly run European channel looks like. Yours would be next.

One seller of record. Seven markets.

Selling into Europe isn't one marketplace, it's seven, each with its own language, tax regime and rules. We run them as one operation.

Stock held locally

Our VAT registrations in the UK, Germany, France, Spain and Italy let us hold inventory in-country, with Pan-EU coverage where it helps.

Prime on every SKU

Everything runs through FBA, so every product is Prime-eligible with full Buy Box control and pricing stability.

Same-day reach

Local stock means European customers get the same-day Prime delivery they expect, and rankings follow.

The onboarding process.

From first call to live listings, typically within months. Your only ongoing job is to invoice us.

Step 01

The first call

We look at your range and your current Amazon presence, and tell you plainly whether it fits. No obligation on either side.

Step 02

Wholesale terms

You set up a wholesale account and sell us stock on agreed terms, with pricing guardrails that protect your existing channels. No listing fees, no monthly retainer.

Step 03

First purchase order

We buy the stock. From that point the imports, customs, compliance and relabelling are our problem, not yours.

Step 04

Live and managed

Localised listings, advertising and disciplined pricing across seven marketplaces. You invoice us. We do the rest.

The questions every brand asks.

Nothing. We buy your stock at wholesale and earn the retail margin, so there are no retainers, no percentage fees and no setup costs. We only make money when your products sell.

Your brand. Over here. Next.

Tell us about your range and where you sell today, and we'll come back with an honest view of the opportunity. No obligation on either side.

partnerships@atlassaretail.com+44 2381 550098
124 City Road, London, EC1V 2NX